Kelsey MarsalonaFounder & Executive Operator

About / Experience

I build the structure
that makes growth
possible.

Founder judgment. Operating responsibility. A practical understanding of people and technology.

Portrait of Kelsey Marsalona

Experience

From the foundation
to the daily work.

2020–Present · KASE Marketing

Co-founder, Managing Partner
& Executive Operating Lead

I co-founded KASE and built the operating foundation: incorporation, contracts, payroll, pricing, budgeting, vendor management, workflows, team operations, client delivery, and growth strategy.

That work expanded into a recurring-revenue CRM offering, customized client pipelines, automation, and agentic AI-supported delivery.

Selected client engagement · BCPS

Recruitment transformation
& growth program leadership

I won and led the Broward County Public Schools engagement, introduced the recruiting team's first CRM, trained the team, and built lead capture and attribution workflows. I also led promotion and execution for the major annual career fair.

Read the BCPS case study
Download Resume

A little more about me

Beyond the work

I live in South Florida with my husband and our three daughters. I love the ocean and reading all kinds of books, with a soft spot for poetry.

I also serve as the children’s coordinator at my local church. Family, faith, and community are an important part of my life.

On my bookshelf

Books I recommend.

The River Is Waiting

Wally Lamb

A soul-wrenching story of a flawed father navigating the darkest depths of guilt and the prison system.

Dopamine Nation

Anna Lembke

How our modern world hijacks our brain’s pleasure-pain balance, with practical, actionable tools to reclaim focus, peace, and control over compulsive habits.

The Stream and the Sapphire

Denise Levertov

Beautiful poetry blending nature and the divine.

The next chapter

Bring the builder's perspective
to your leadership team.

Business operations. Growth operations. Marketing technology.
Client delivery. AI-enabled transformation.

Contact Kelsey