Recruitment operations · Growth programs · Case study 02
Connecting recruitment strategy to candidate response.
A first CRM, new recruiting workflows, and a major annual career fair for Broward County Public Schools.
Situation
BCPS needed support with candidate recruitment and the major annual career fair. Its recruiting team had not yet implemented a CRM.
Role
Kelsey won and led the engagement, implemented the recruiting team's first CRM, trained the team, and led career-fair promotion and execution.
Approach
- Implemented a recruiting CRM and trained the team to use it.
- Built lead capture and attribution workflows to connect candidate response with recruitment activity.
- Led promotion and execution for the major annual career fair.
- Ran a separate General Counsel search campaign using LinkedIn paid advertising and targeted email outreach.
- Campaign outreach
- Lead capture & attribution
- CRM & team follow-up
- Registration & attendance
Documented outcomes
Results
- For one BCPS career fair: 7,000 prospective-candidate leads, 3,800 registrations, and 1,793 attendees.
- The General Counsel campaign generated six highly qualified candidates who advanced to interviews. The district ultimately filled the role internally.
Selected tools & operating practices
Explore the work
Business building · People leadership
Building and scaling KASE Marketing
From a bootstrapped start to a profitable firm with recurring client relationships and a distributed delivery team.
Recruitment operations · Growth programs
BCPS recruitment transformation & career fair
A first CRM, new recruiting workflows, and a major annual career fair for Broward County Public Schools.
Marketing technology · AI-enabled delivery
CRM, automation & AI-enabled service delivery
A recurring-revenue CRM offering and practical agentic AI adoption across KASE's delivery workflows.
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