Business building · People leadership · Case study 01
Building a business. Building the way it works.
From a bootstrapped start to a profitable firm with recurring client relationships and a distributed delivery team.
Situation
KASE Marketing was co-founded in 2020. Building the firm required both a growth strategy and the operating infrastructure to support clients and a distributed team.
Role
Co-founder, managing partner, and executive operating lead. Kelsey owned the business foundation, team operations, client delivery, and growth strategy.
Approach
- Established incorporation, contracts, payroll, budgeting, pricing, and vendor management.
- Built workflows and a distributed delivery team across the Philippines, India, Pakistan, and Colombia.
- Connected client delivery and growth strategy to the firm's day-to-day operations.
- Business foundation
- Team & workflows
- Client delivery
- Growth strategy
Documented outcomes
Results
- Bootstrapped KASE to six-figure profit in year one.
- Profitable in its first year, without debt, outside investment, or paid acquisition.
- Approximately 20% year-over-year growth in successive years; 40% growth in 2025.
- Approximately 15 active clients, including clients retained since launch.
- A distributed team of up to eight professionals.
Selected tools & operating practices
Explore the work
Business building · People leadership
Building and scaling KASE Marketing
From a bootstrapped start to a profitable firm with recurring client relationships and a distributed delivery team.
Recruitment operations · Growth programs
BCPS recruitment transformation & career fair
A first CRM, new recruiting workflows, and a major annual career fair for Broward County Public Schools.
Marketing technology · AI-enabled delivery
CRM, automation & AI-enabled service delivery
A recurring-revenue CRM offering and practical agentic AI adoption across KASE's delivery workflows.
The next chapter
Bring the builder's perspective
to your leadership team.
Business operations. Growth operations. Marketing technology.
Client delivery. AI-enabled transformation.